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Question:
Should I buy drugstore or high-end makeup?

Answer: The question has been asked very frequently in the beauty industry, and the debate between affordable and high-end still perpetuates to this day! You can see the tension in magazine, television and radio advertisements criticizing the opposing viewpoint. At least once a week you may hear, “Stop shelling out for expensive cream,” or the contrary, “Don’t let bargain brands fool you”. So what’s a girl to do when she wants to look fabulous and save money?

The first notion to consider is your overall budget. Are you living paycheck to paycheck, or does your income allow some wiggle room for splurging? If your budget is a huge priority, then you are certainly better off sticking to drugstore brands when shopping for makeup. This can be a good thing, because some say that inexpensive brands like Olay, Revlon or L’Oreal have more funding for public research, and thus have more tried and true formulas.

The second thought to keep in mind is the look that you want to achieve. Are you a bronzer snob and only buy Estée Lauder? Do you swear by your one and only favorite mascara, DiorShow? If so, you’ll be happy to know that many high-end brands sell their products at relatively higher prices because of more intricate development and manufacturing processes with high quality ingredients.

All things considered, a smart method to discover your all-time favorite beauty products is to test them out for a few months, and then compare and contrast the products on your own. This way, you can decide what works best with your personal features such as skin tone, eye color and hair type. The key to getting started is to begin with less expensive products by choosing a few well known and highly rated products (like a mascara and a foundation) at a drugstore. If they’re not applying well or don’t last long, then you can make the decision to try high quality products. Additionally, high-end brands like Dior, MAC, Bobbi Brown, Estée Lauder and Chanel are very special because of their impeccable quality, lasting power and easy application.

Ultimately, once you’ve considered your budget and the look you want to achieve, the best tried and true method of assessing the overall value of a beauty product like foundation, eye shadow or shampoo is to simply start out small with less expensive products, and gradually look to nicer brands if yours aren’t making the cut.