Body image has become a hot topic over the last decade. And rightfully so! With the advent of Photoshop and airbrushing, our sense of self has become incredibly warped. Instead of seeing a variety of body types in our fashion magazines and advertisements, we’re bombarded with a certain type of beauty that’s hardly attainable.
Some beauty brands have taken a hard stance on positive body image. Take Dove’s now-famous Campaign for Real Beauty, for example. By nixing the retouching and casting “real women” in their advertisements, they’ve worked to redefine standards and boost self-esteem for girls everywhere.
Fashion labels, on the other hand, have been hesitant to embrace the trend. Despite continued criticism about the production of too-small sizes and the models who wear them, the industry largely remains the same. However, the social media world was recently rocked by Bongo’s announcement that actress and spokes-model Vanessa Hudgens would appear “all natural” in their latest ad campaign. That means no retouching and no filters.
In fact, Bongo wasn’t the first label embrace the trend. Earlier this year, American Eagle’s aerie lingerie line made the pledge to eliminate airbrushing and supermodels from all future campaigns. “We want every girl to feel good about who they are and what they look like, inside and out,” the company said in an open letter in January.
Though the fashion industry at large may not be embracing all body types just yet, brands like Bongo and aerie are taking a small, but mighty step in the right direction. You can buy these brands and feel good that you’re reinforcing positive body image!
Do you think fashion labels promote a healthy body image?