Starting a fashion or beauty blog can be overwhelming, but it’s also super exciting. As a platform with hundreds of lovely contributors who are established (and independent) bloggers, we grew our user base and traffic organically, landed a feature on the Forbes website, and have SO much to share with you about growing your blog. In this list, we’ll cover 6 of the best resources and tips for fashion bloggers. I wish we knew about a few of these resources when starting up initially, and hope they make your life a little easier! These resources are all quite easy to work with, and with this simple knowledge, you’ll always be one step ahead:
Resources every new fashion blogger should know about:
♥ BlueHost.com: You’ve probably heard of them before, and that’s for a good reason. If you’re launching a simple blog, BlueHost is the way to go. Their pricing is fair, and their customer service rocks. Plus, it’s easy to navigate your way around. I highly recommend using BlueHost for your blog. As a blogger, you’ll want to focus on planning and writing your posts — not dealing with hosting issues. With their awesome customer service, you won’t have to worry about annoying tech mishaps. And the benefits of your very own .com domain name are endless; not only is it much more professional, but many established bloggers with larger followings have their own independent websites.
♥ Google Analytics: Do yourself a big favor: track your website traffic from the very beginning. I can’t tell you how lovely it is to be able to have this all established early on. You’ll be able to see where your traffic is coming from, what posts people love the most, and how engaged your visitors are. If you love data and strategizing, you’ll totally enjoy this tool — and you’ll be able to discover what content your readers like the most, which will really strengthen your blog in the long run. Plus, you never know when big brands will start asking for your traffic stats! This tool is extremely handy if you’re looking to get serious with your blog down the road.
♥ Independent Fashion Bloggers: There is definitely a big sense of community in the fashion blogosphere, and Independent Fashion Bloggers unites that community. It’s a wonderful place to network with your fellow fashion bloggers, browse other fashion blogs, and promote links to your own work as well. Plus, you’ll receive a pretty badge that you can put on your blog! Among all of these wonderful features, they also have a blog with many helpful posts on marketing your blog, how to work with brands, and much more. This website is a superb resource for both aspiring and established fashion bloggers alike.
♥ MailChimp: Almost every major blog owner I’ve ever known has said that if they could go back in time, they would have created a mailing list from day 1. MailChimp is free, and it’s ridiculously easy to use. Let your readers subscribe to your blog’s mailing list for exclusive news and updates. Offer a newsletter ASAP, even when you’re small. I’ve noticed that many bloggers do not offer mailing lists when they’re first getting their blogs off the ground, and this is a big mistake. Trust me: it’s not pointless, even when your blog is still small. You will develop a loyal, amazing following the more you write, and more more readers will subscribe. You’d be surprised how much traffic these emails will bring your blog.
♥ Flickr Creative Commons: Yep, it’s finally time to say farewell to those paid stock photos. If you’re in need of a few extra photos, stop by the Flickr Creative Commons to browse photos that are free for you to use. All you have to do is credit the photographer’s name underneath each photo — don’t forget to credit, though, as many bloggers make the mistake of posting images without credits, which can be a mess if the photographer finds an un-credited photo. Anyway, I know you’ll love Flickr’s Creative Commons, as there are just so many photos that it’s extremely easy to get lost (in a good way).
♥ WordPress SEO Plugin: If you blog on a regular basis, you’ll definitely want to install an SEO plugin if you have WordPress. It’s a total life hack that will make your blog more attractive to Google and overall very SEO-friendly. Our eyes sometimes have the tendency to glaze over when we hear many of these webmaster terms (since many of them require LOTS of time and commitment), but the great thing about this plugin is that you don’t have to spend your entire life researching SEO. It’s easy to use, and the setup is extremely fast. If you blog frequently and write quality content while using this plugin, your posts will get higher up on Google’s radar — which will help tons and tons when it comes to organic search traffic. This is seriously so easy to use, so now you have no excuse not to have an SEO-optimized fashion blog!
We hope you have found this list of resources helpful, and wish you the best on your blogging journey!
Do you have another helpful fashion blogging resource to add to the list? Share it with us!