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Question: How do you get eyeshadow to last all day?

Answer: It can be crushing when you’ve realized the eyeshadow you worked so hard on has vanished by the end of the day. This discovery is very common, and fortunately the solution is simple with the right products and a few tips.

The first step to applying eye shadow is using a primer. An eyelid primer ensures a smooth, even layer of eyeshadow and helps the color stay put throughout the day. Eyeshadow primers can found at any drugstore or beauty counter. Some great primers are Urban Decay’s Primer Potion and Lorac’s Behind the Scenes Eyeshadow Primer. They come in squeezable tubes and are very easy to use and travel with. If you’re looking to spend less money on a primer, some other options are e.l.f’s Eye Lid Primer and L’Oreal’s Magic De-Crease Eyelid Primer. Either way, it’s important to keep in mind that utilizing a quality primer is a crucial step when applying eyeshadow.

Next, apply your base – this will even out the skin tone and create a smooth surface for applying shadow. This step is extremely important and can make a world of a difference. For a base, try MAC Paint Pots; they are long-lasting and come in a variety of shades. The best shade of paint pot for everyday looks is Painterly, which is very natural looking and can be used on a variety of skin tones. As an alternative, a great drugstore primer is the NYX Eye Shadow base.

The final step when applying eye shadow is selecting the perfect tools to help create your look. I wouldn’t recommend using any sort of sponge when applying the shadow. A sponge applicator comes with many palettes, but I’ve found they are not useful and usually cause the shadows to go on too light, resulting in a no-eyeshadow look by the end of the day. The best course of action is to invest in quality makeup brushes.

These three easy steps will help your eyeshadow last all day. With a variety of options, your eyeshadow will be bold and long-lasting in no time!