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Absolutely not! Choosing the right foundation is totally subjective. Depending on your skin tone and type, you’ll need to tailor your foundation choice to your own needs—sounds easy, right?


For starters, if you have dry skin, aim for something that is moisturizing and light. Some foundations on the market are super thick and meant for women who desire full coverage. However, for us dry skin gals, that type of consistency could be a recipe for disaster (think makeup-covered flaking skin—ick!). Any label that reads “moisturizing” is always a plus, and even CC creams do a world of wonder for dryer skin.

For combination skin, you can get away with both thicker consistencies and light-medium coverage foundations. Just stay away from foundations with oil and look for the word “noncomedogenic” on the label, which means it won’t clog your pores.


For oily skin, again, oil free and non pore-clogging are key, but thicker consistencies and all day wear will hold up on your skin much better than a light foundation, which may slide right off throughout the day.

When testing for your perfect shade in a store, you’ll need to, well, get out of the store. Test for color-match as best you can in the store, but once you’re outside in natural light—that’s where the true color testing is done. Fluorescent lighting in department stores and drugstores aren’t conducive to perfect shade-matching, so thankfully many cosmetic stores are great about returning products so that once you’re outside you can really give it a good test drive. Additionally, don’t just test the foundation on your hand, because the shade of skin on your hand isn’t the same as your face. In store, test the product right on your jaw line, and then when you’re home you can do a full face routine and test for seamless blending.

Which brings me to my next point. Blending is so crucial when wearing foundation to avoid that atrocious neck-chin line that’s a complete dead-giveaway that you applied your foundation wrong. Use a foundation brush or sponge to buff your makeup on (you’ll use less product this way anyway), and really focus on bringing the product down onto your neck.

Lastly, don’t cake your makeup on! Thick, powdery face makeup looks completely unnatural, so remember that less is always more when it comes to foundation.

Have you ever experienced a foundation flop?